For Owner-Operators
Keep more
of every mile.
Dispatch, IFTA, invoices, and taxes in one app built for owner-operators — not office teams.
14-day free trial · No contracts · Cancel anytime
Founding member · First 20 customers get 20% off their first year · Start free trial →
Keep more
7+Modules
$39.99Starting Price / Mo
14Day Free Trial
< 30sTo Log A Load
How It Works
Three steps.
Then get back to driving.
Step 01
Sign up
Create your account in under 2 minutes. No sales call, no onboarding gauntlet.
Step 02
Connect your data
Import loads from broker emails, upload ELD PDFs, or start fresh. QuickBooks sync optional.
Step 03
Keep more money
Track every mile, deduct every dollar, file every quarter. Rolling Line handles the math.
See the screens
Real product,
not promises.
The back office you're buying, exactly as it looks the day you sign in.
Why We Built It
Every owner-operator I talked to was using five different apps to run their truck.
One app for ELD. Another for fuel receipts. A spreadsheet for IFTA. QuickBooks for invoices. A CPA twice a year to figure out taxes. Nobody had a single place that saw the full picture.
Rolling Line is the app I wanted when I started running loads — everything connected, nothing I don't use, priced for someone who actually has to earn every mile.
We're not venture-funded. We're not selling to fleets of 500. We're building software for the person who loaded their truck this morning and needs to know by Friday whether this week paid for itself.
Shane Watson
Founder · Madmar Labs · Columbus, GA
Features
Everything you need.
Nothing you don't.
Built by and for owner-operators. No bloated enterprise software. No sales calls. No learning curve.
01
Dispatch built for your phone
Log loads, generate trip sheets, share tracking links with brokers — without leaving the cab. Every feature works on mobile because that's where you actually use it.
< 30 sec
to log a load
02
IFTA that does the math for you
Upload ELD PDFs or load saved trips. Rolling Line handles state mileage, fuel tax rates, and surcharge states like Indiana and Kentucky automatically. Quarterly rates are updated every quarter.
Q2 2026
current rates
03
Schedule C auto-filled
Cash or accrual basis, your call. Per-diem 80% deduction handled. 2026 progressive brackets with SE tax. See your estimated quarterly payment without calling your CPA first.
15.3%
SE tax, calculated right
04
AI driver assistant
"Am I making money this week?" "What's my best rate per mile this month?" Ask anything in plain English. Rolling Line knows your data and answers in seconds.
24 / 7
always on the clock
05
Compliance that won't bite you
DVIR logs with FMCSA-compliant PDF export. DQ files for every driver. IRP, UCR, 2290, and insurance renewals with due-date alerts. Clearinghouse and consortium tracking included.
0
missed renewals
06
Scan a receipt, log an expense
Photo in, structured data out. Same for BOLs. Rolling Line's AI reads your fuel receipts, lumper fees, repair bills — and categorizes them so your Schedule C is ready come April.
1 tap
from photo to ledger
vs the old way
Your competition
isn't software.
It's the pile of workarounds you're running right now — and what they actually cost you every quarter.
| The job | Rolling Line | The usual stack |
|---|---|---|
| IFTA filing | Per-state miles calculated as you log loads. Quarter-end is an export. | A spreadsheet, a stack of fuel receipts, and a lost weekend every quarter. |
| Dispatch | Logged from the cab in under 30 seconds, status at a glance. | Texts, sticky notes, and “I’ll remember it.” |
| Compliance | DVIR, driver files, and renewals tracked with expiry alerts. | A binder in the truck and hoping the DOT doesn’t ask. |
| Receipts | Snap a photo — read, categorized, filed against the load. | A shoebox until April. |
| Taxes | Schedule C categories build all year. CPA-ready summaries. | Your CPA reconstructing twelve months from bank statements. |
| Cost | From $39.99/mo, flat. No contracts. | Several subscriptions, CPA hours, and the quarters it eats. |
Pricing
One price. No surprises.
Start with a 14-day free trial. Cancel anytime. No contracts, ever.
Founding 20
First 20 customers get 20% off their first year. 20% off for 12 months — applied automatically at checkout while slots last.
Owner-Op
$39.99/mo
1–2 trucks
Or $399.99/yr — save 2 months
- ✓Unlimited loads
- ✓IFTA quarterly reports
- ✓Fuel & expense tracking
- ✓AI driver assistant
- ✓Trip Miler & route planning
- ✓Compliance hub
Small Fleet
$69.99/mo
3–5 trucks
Or $699.99/yr — save 2 months
- ✓Everything in Owner-Op
- ✓Multi-driver management
- ✓Fleet profit dashboard
- ✓Driver settlements
- ✓DQ file management
- ✓Priority support
Medium Fleet
$129.99/mo
6–10 trucks
Or $1299.99/yr — save 2 months
- ✓Everything in Small Fleet
- ✓Advanced reporting
- ✓Custom integrations
- ✓Dedicated support
- ✓Early access to new features
Large Fleet
Contact us
11+ trucks
- ✓Everything in Medium Fleet
- ✓Custom onboarding
- ✓Volume pricing
- ✓SLA available
Optional Add-ons
Plaid bank feedFree, included in all paid tiers
QuickBooks sync+$10/mo
DAT Load Board+$19.99/mo
Questions
Before you ask.
Yes — you're our primary audience. Everything from Dispatch to Tax Summary is designed for a single driver running their own book. No fleet manager role forced on you, no enterprise onboarding.
The big one: bundling. We cover IFTA, taxes, compliance, AND dispatch in one app — instead of stacking three or four separate subscriptions for each. We start at $39.99/month all-in.
No. You can manually log miles, fuel, and expenses. If you do have a Motive ELD, you can upload your PDF logs and Rolling Line will parse them automatically for IFTA.
Two-way sync is built in. Invoice a broker in Rolling Line, it shows up in QBO. Expenses sync both ways so your accountant sees the same numbers you do.
Yes — every plan starts with a 14-day free trial. You'll add a card so checkout doesn't break the day your trial ends, but you can cancel anytime from inside the app and you won't be charged. First 20 customers get 20% off their first year.
Ready to keep more of every mile?
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Rolling Line Gear
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